WISE magazine
Enjoy 64 pages of insight on how other companies work with NPS, interviews with employees responsible for NPS, case stories and much more. "It is much better marketing when our customers speak positively about us and even become ambassadors and recommend us to others."
Learn more about Net Promoter Score and how other companies work with NPS every day to get more happy and loyal customers.
- Learn how other companies began working with Net Promoter Score.
- Get inspired by case stories from B2B and B2C companies.
- Learn why yearly customer surveys are no longer the way to loyal customers.
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A Word from the Editor
In 2015, ,the daily news programme Deadline broadcast an episode in which the topic of
discussion was: “How can we strengthen Danish businesses?” Two atypical but very successful
entrepreneurs – Tiger store founder Lennart Lajboschitz and Chef Claus Meyer
– gave their entrepreneur colleagues advice.
Their message was clear: too many Danish businesses are driven by numbers. 'Very often we
see reports that only focus on finance, but finance is not what gives a business substance',
said Lennart Lajboschitz. Claus Meyer continued: “You need
to ask yourself what your company could do, to do something incredible in the world.”
We have chosen Administrating Partner Rune Hyllested from Storm Law firm for the front
page. The primary reason for this is that their company has an impressive Net Promoter Score® in
the 70s. Our meeting with Rune also revealed an innovative
leader who paves the way for his colleagues in an otherwise very traditional industry. Every
industry needs a rebel.
I would like to thank all the people who have contributed to this project and who were
willing to take action. These people don’t just talk about change – they make it happen.
- Chief Editor
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